What are the differences between videoconferencing, webinar and keynote? – The clear people

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For those who have complained about attending numerous office meetings and conferences, the covid pandemic has brought both bad news and bad news. The bad thing is that they kept happening; the good thing is that they could be accompanied from home. Video conferences, webinars and keynotes have exploded on platforms like Zoom, Microsoft Teams, Google Meet and others.

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Incidentally, perhaps precisely because all of this has migrated to digital, there may be some confusion between the terms in the audience. After all, what do video conferences, webinars, and keynotes have in common? And what is different? Calm down, let’s explain.

What is a videoconference?

The term is very clear: it is a conference held using video tools, where two or more people connect through a program or device and with which they can see, hear and speak in real time. .

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Before the Internet and personal computers, video conferencing was very difficult. One of the pioneering companies in this feature was the American telephone company AT&T, which invented the Picturephone over the years on an experimental basis and then marketed in Pittsburgh in 1024. The device used a television transmission sent over telephone lines, which the video described on the company’s YouTube channel was “impractical on a larger scale.” And it was expensive: $ 79 per month, what a guarantee of 60 minutes of talk time.

Decades later, with the advancement of high-speed data transmissions, talking via live video is nothing special – all it takes is a computer, tablet, or camera phone (native or as an accessory), an Internet connection and choose one of the many programs available today. In addition to the aforementioned Zoom, Teams and Meet, there are those who prefer Skype, Facebook Messenger or WhatsApp, or other solutions intended for companies. Programs can be installed on the device or run in the cloud, opening in a web browser.

In the corporate world, video conferencing is a useful tool to help people who cannot communicate with each other. physically find. In times of pandemic, it has also helped maintain social distancing.

Current programs have all kinds of tools: security tools to prevent intruders from entering, changing the background image, blurring the background to preserve privacy (good for those who work from home), mute those who cannot speak, bring the speaker to the foreground, bring a computer screen image to present slides, etc.

Webinar (Image: Unsplash / Chris Montgomery)

What is a webinar?

It is the junction of the words “web” and “seminar”, that is, it is an Internet seminar – some people also use the term “webinar”. Typically, this is a videoconference for educational purposes, where a speaker specializing in a certain topic makes a presentation to other people, who may be limited to watching or possibly sending questions via chat or the video.

Businesses and startups also often promote webinars as a digital marketing tool, to generate and engage leads, which in business parlance are the company’s potential customers. A webinar can be used to introduce a future product, as well as to answer questions and get suggestions about it.

The tools for creating a webinar are generally the same as for a video conference: personal computing devices, cameras and Internet access, as well as a program or application that does the “midfield”. As its format is closer to a large class or a small conference, it only takes a little more preparation on the part of the organizer, such as registering and inviting the desired target audience and choosing a platform that accepts the desired number of people in the same call.


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