As an SEO specialist, you need to analyze your website KPIs, identify your business weaknesses and strengths, and develop SEO strategies. It requires tedious, monotonous, and unbearably boring tasks that sometimes steal a lot of your time. As a result, you have little energy for strategy and real business growth.
But the good news is that you can automate most of these analytical tasks. So, many SEO specialists and marketers use Python for SEO to better index their websites on Google and grow their business.
It’s a powerful programming language and a must-have automation tool that saves successful SEO specialists tens of hours. With little coding knowledge, you can write or download useful Python scripts to boost your SEO. So read on and learn how to use Python scripting to free up 12-15 hours per week.
How to install Python for SEO?
If you’ve never used Python before, it’s high time to install this programming language from Python.org. You may also meet Python 2 and Python 3. Which one is better for SEO?
The third version of Python 3 is a common standard and developers no longer support the second iteration. However, you can install both versions as many useful scripts are written using Python 2.
What libraries do you need to run Python scripts?
Once you have Python installed, you might need several libraries to run scripts on your websites. Check out some of the most popular:
- Beautiful Soup – a tool for extracting data from web pages.
- Pandas – a data management library.
- Queries – a library for sending HTML queries and exporting query results.
- Advertising Tool – essential functionality for running SEO related Python scripts.
Additionally, some scripts may require more libraries. So you can check the requirements of every SEO script that you find on the web.
How to run Python for SEO online?
If you just upload Python files to your server, your scripts won’t work. Instead, you need to use additional software to make Python compatible with web servers. For this, you can consult the official Python instructions.
Where do you get Python SEO scripts?
Although installing Python takes some time, you don’t need to be an experienced programmer to use Python scripts. Otherwise, SEO programming would take too much time and effort to see measurable SEO improvements. The good news is that you can download a lot of Python scripts from online programming repositories like GitHub.
4 Best Ways To Use Python For SEO To Improve Your Website Performance
Now let’s take a look at popular Python SEO scripting applications.
Checking broken links
As an SEO specialist, you need to pay close attention to the links on your website. There are many ways to bond, but only a few to follow. However, checking your websites for broken links at least once a month is as crucial as getting new hyperlinks.
A few dead links will not bring your site down to the tenth SERP. However, many 404 links can compromise the user experience and slow down traffic growth in the long run.
But what if you have an online store with thousands of product pages? To check them all by hand is nonsense. That’s why you can learn Python for SEO to spot dead links with just a few clicks.
After you run a web crawler script, it will start sending requests to your website and showing broken hyperlinks. After completing the script, you can download the list of inactive links in CSV format.
Suppose you need to identify the most shared posts on your affiliate blog or compare the prices of custom t-shirts. Instead of manually checking web pages, you can use Python crawlers to pull this data into a digestible format.
You can also collect data for your marketing campaigns. For example, you can run scripts to collect the most convertible email headlines or HTML email templates. Look here to learn more about professional SEO optimized HTML templates.
The more reputable backlinks you have, the more Google and other search engines will rank your website. While experienced SEO specialists often buy backlink packages, sometimes you need to delve into time-honored awareness. With Python, you can gather relevant posts, collect editorial emails, and send out pitches faster than your cup of coffee runs cold.
Beautiful, high-quality images can skyrocket bounce rates and kill traffic by increasing page load times. Compressing images will help you keep page load times within acceptable ranges and improve the customer experience.
But what about dozens of photos? You can compress images in bulk using Python scripts without compromising their quality.
The bottom line
Python is a powerful tool to make your SEO tasks easier and free up time for your strategies. With Python, you can automatically scrape web pages, optimize images in bulk, detect broken links, and more.
The best thing about using Python for SEO is that you don’t have to be a programming guru to do it. All you need to do is download and run the relevant SEO scripts.
Tehseen started his blogging journey in 2018. He has worked on numerous websites and blogs in recent years. Here he shares product reviews and buying guides to help people make the right decision when buying different products.