Contrary to what you may hear on the internet and goldfish memory, the demand for a longer video format is skyrocketing, and so is the attention span for video. The US adult population now watches videos about 6 hours a day, according to 2018 data. The web, mobile devices, TV, and social media are all part of it. Long-form television remains the most popular type of video available today by a wide margin. So why such a transition? People are watching more videos than ever. And marketers are giving this trend a big yes. Wait a minute!
Are you a trader?
Marketers have many options to explore when it comes to video content. A 2-minute video, a 15-second Instagram story, or even an entire series of 30-minute episodes might be what your audience loves. A 1000 word blog may be appealing, but video content has the flexibility to thrive across all channels and devices to build a brand.
If you use the right strategy and approach to content creation, the long video doesn’t have to be expensive and takes longer to make. The number of companies creating long-form episodic video content is growing, but the approaches they use to create content differ significantly. Are you still on the fence? Here are some of the many benefits of long-form content and how you can start using it to grow your business.
Benefits of the longer video format for marketers:
The top five benefits of long-form video for marketers are
- Deep commitment
- Create value
- Build your brand
- History aids memory
- Good for SEO
A long video is the king (or queen) of engagement. Longer videos are the best way to impress viewers. If you post a longer video, the play rate may not be as high, but the viewing audience is interested in what you intend to say. The value of your audience comes from their willingness to consider your message and know your brand. Also, nowadays, video is measured by the time it is watched, which digs this concept deeper.
As a marketer, your main need is to create value for your brand and your organization. The value you add to your core services and products doesn’t always come from adding new features. Expert-led content adds value to your business and helps you differentiate yourself from your competitors. A long-form video can be educational, engaging, and answer those doubts from the customer’s perspective. Long-form video contributes to the success and awareness of your business by improving user knowledge. It’s not just the products people rely on you for. Thanks to your knowledge, they will be able to advance their lives.
Build your brand
Long-form video is a great medium. You can build a brand identity that stands out from the competition with long-form content. Long-form video lets you choose the direction your brand will take. There is a chance to develop in ways that others might not expect. Focus on your target audience’s specific topic, interest, or topic. Your business can be a platform for learning, entertainment and inspiration. You can talk about how you struggled or made mistakes that allowed your business to unlock possibilities.
History aids memory
Storytelling has been used since ancient times as a way to create lasting memories. the advantage of long content is that you can tell a story. When you do it right, they’ll remember it for hours, days, or even weeks after watching the video. Building long-term connections with your audience is a great way to gain exposure.
Good for SEO
As videos get longer, they provide more content, which makes the keyword possibilities more robust. Your website traffic will increase when you include long-tail keywords in video metadata. Additionally, a longer video keeps a visitor on your website, indicating that your site is relevant to search engines. The result is more traffic, engagement and SEO. It’s a win-win!
Long Videos offer countless possibilities, as you can see. Let’s go back a bit. Start with a “short and sweet” 2 minute video if you’re new to video marketing. Please share and watch the reactions. You won’t know which direction to take with the video until you show it to the world.
Short videos can be your style. Remember that long videos get your business noticed. By creating and sharing content, you will become more influential and establish yourself as a market innovator. In the meantime, create the content you’ve always wanted to create, regardless of length!