CHICAGO–(COMMERCIAL THREAD) – Affinitiv, the leading provider of data-driven marketing and software solutions for the automotive market, announces its new solution, Anonymous Shopper, which helps auto dealers convert leads to their website traffic by + 35%. Anonymous Shopper is a buyer identification product that uses both digital and traditional marketing to not only increase resellers’ product or service revenue, but also to identify those buyers in order to serve retargeted advertisements for future sale. . This has helped dealers see an 8x return on their ad spend.
Affinitiv’s anonymous shopper solution uses technology that meets federal standards, respecting data use mandates, to identify website visitors from web page behaviors and views to intent. ‘purchase. This unique technology helps resellers understand their website visitors and how and where to place relevant advertising for those online shoppers.
Without this tool, resellers lose additional marketing dollars every day, as around 98% of website visitors will leave their sites without providing contact information. Affinitiv identifies these site visitors via Anonymous Shopper to then retarget them with personalized advertisements for the specific vehicle or service in which the consumer is interested. display ads.
Affinitiv Anonymous Buyer operates on an independent dashboard in an automated format that sits outside of the Dealer CRM tool. The dashboard ensures the accuracy of previously verified people who have expressed interest in purchasing the product or service and opted for more details. This is a crucial part of the product as consumers will not be contacted if they do not provide their information. Since Anonymous Shopper targets customers who have already signed up, it helps the buyer become a solid lead for the reseller.
“This is a truly unique product in the automotive industry because it is still relatively new and no other marketing services company offers this type of product outside of dealership CRM,” said Tom Kerr, president of ‘Affinitiv Advertising. “Because Apple and Google are eliminating advertising cookies, our anonymous buyer solution is ahead of the cookie-free world by identifying the user without targeting them. We are excited to be able to provide this type of service to our customers so that they sell more and see a better return on their advertising investment.
Affinitiv is a leading provider of data-driven marketing and software solutions serving automotive manufacturers (OEMs), dealer groups and individual dealers. Drawing on more than 20 years of automotive and marketing expertise, Affinitiv supports more than 5,000 dealers and all the major OEMs nationwide. Affinitiv is powered by the Atlas Digital Experience Platform, using unprecedented intelligence to enrich the customer experience throughout the automotive lifecycle. With a technology-driven consultative approach, Affinitiv fosters the next generation customer experience while creating customers for life. For more information, visit Affinitiv.com.